As previously mentioned, establishing trust with your customers
starts from your very first touch point. Show your customers
exactly why they should trust your dealership by demonstrating
you understand their unique needs.
With affordability playing a huge role in auto shoppers' decisions,
the most effective personalized marketing campaigns have a
strong F&I component, with a targeted and actionable offer based
on household financial data and other factors. By establishing this
trust early on, dealers set the stage for a seamless customer
experience that benefits their bottom line.
BEST
PRACTICES
AT WORK:
DEALERS WHO
MARKET WITH
MASTERMIND
SEE THE LOWEST
COST-PER-SALE
IN THE INDUSTRY.
$115 VS. $624
NADA average cost-per-sale
