CONSIDERATION PHASE
At the core of any great relationship is transparency. After all,
shoppers are more informed than ever on every aspect of car buying
and are more adept than ever at identifying tricky sales tactics.
Dealerships need to focus on delivering a transparent customer
experience, especially as buyers reach the consideration phase.
Whether it's how vehicles are priced, financing options or details
about their warranty, customers expect the truth (quickly) and are
armed with enough information to know the difference between
what's accurate and what's not.
CONSIDERATION
PHASE BEST
PRACTICE:
TRANSPARENCY
AT EVERY TURN
