At the same time, it's critical to ensure you're tracking how
audiences interact across platforms to identify potential
opportunities. Can your dealership identify which customers are
using your website's trade-in estimator tool? How about which
vehicles your customers are browsing online?
Proactive dealerships are leveraging advanced marketing tools to
connect their online and offline experiences. These tools allow
dealers to automatically identify prospects exhibiting early buying
behaviors across platforms.
From here, tools like Mastermind create personalized touchpoints
designed to nurture customers through their buying journey,
tailored to a buyer's preferred communication and delivered at a
time predicted to maximize their likelihood to engage.
BEST
PRACTICES
AT WORK:
DEALERS WHO
LEVERAGE
MASTERMIND'S
PREDICTIVE
MARKETING
CAMPAIGNS
GENERATE UP
TO 15X ROI.
