RESEARCH PHASE
Unlike later steps in the buyer journey, during the pre-research
and research phase, most of your interaction with buyers will be
indirect. Here, it's critical dealers are attracting buyers by offering
robust digital experiences and monitoring how those customers
are interacting with their brand – even if indirectly – to tailor their
follow-up messaging.
Ensure your dealership is presenting a consistent buyer
experience across its platforms reflective of your brand promise
by adopting a robust omnichannel marketing strategy. This starts
with ensuring your dealership's messaging is consistent across
every channel your buyer may interact with.
RESEARCH
PHASE BEST
PRACTICE:
A CLEAR
OMNICHANNEL
STRATEGY
