By identifying customers who are prime to re-enter their buying journey, your team can step in and engage
prospects before they've started shopping around, rather than hoping that same person eventually discovers
your dealership on their own.
For example, Mastermind enriches data from a dealer's existing platforms with high-quality data from sources
like IHS Markit, CARFAX, TransUnion and more to build dynamic buyer profiles. This empowers dealers to
identify signals of pre-purchase behavior, such as changes in a person's career or identifying people driving a
vehicle too small for their growing family.
BEST PRACTICES AT WORK:
DEALERS WHO LEVERAGE MASTERMIND GAIN AN AVERAGE
OF 15 INCREMENTAL CONQUEST SALES PER MONTH.
