PRE-RESEARCH PHASE
The most critical time for any contact to be made with a
potential customer isn't when they've begun reaching out to
every dealership in town – it's before they even start shopping.
But how do you know who to target with your message, or even
what to say once you choose?
To reach buyers in the pre-research phase, dealers need to predict
which customers in their market are going to purchase next based
on what information they've learned in the past. Dealership
marketing tools powered by behavior prediction technology
automate this processs, fueled by data including insights from a
dealer's CRM and DMS.
PRE-RESEARCH
PHASE BEST
PRACTICE:
REACH POTENTIAL
CUSTOMERS
EARLY WITH
ADVANCED TOOLS
