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Crack the Code on Pre-Owned Inventory Acquisition: Dealership Playbook

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10 CALL OR VOICE MESSAGE – ACQUIRE IN-DEMAND MAKE OR MODEL "Hi [Customer Name] This is [Employee] the [Title] with [Dealership]. Did I catch you at a good time? The reason for my call is recently, we have had many customers looking for quality, good condition used [Current Model] like yours. Due to national shortages impacted by the chip shortage, we would be willing to pay a premium price for your [Current Make] – or any sellable pre-owned model in your household. Would you be willing to sell us your [Current Model]? We'd love to schedule a complimentary inspection to provide you with the most accurate purchase offer for your vehicle. What day this week works best for you?" CALL OR EMAIL – SERVICE ACQUISITION "Hi [Customer Name] This is [Employee] the [Title] with [Dealership]. I noticed you were coming in for service in a couple of days, so I was reviewing your account. We've had many customers looking for quality, good condition used [Current Model] like yours. We would be willing to offer you above market value for your current vehicle after performing a quick, no obligation required mechanical inspection, even if you don't purchase from us. Would you be interested in selling your [Current Make]? Let's chat when you're in for service. I will also text and call you, as well. See you then!" CALL & EMAIL TEMPLATES

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