8
MARKET FACTORS
Aside from simply tracking local, regional and national trends, your team should also consider how these
market factors could impact your audience, influencing the kind of vehicles they buy and the reasons why
they're shopping.
There are endless small factors unique to different dealerships in various parts of the country, but in
general, dealers should consider:
• What is the vehicle's estimated trade-in value?
• How does this compare to the vehicle's current auction value?
• How does your current inventory on hand compare to your incoming deliveries?
• Is your dealership experiencing any delivery delays?
• What are the sales forecasts associated with that model/trim?
• What is the production forecast associated with new production models?
3
