Maximize Your Service Drive
With an aging fleet prompting additional
maintenance visits, the service drive provides
dealers a prime opportunity to acquire
in-demand trades.
To discover the unmatched opportunities to
drive acquisition from the service department,
dealerships need the right people, processes
and tools in place.
Develop a robust service-to-sales process
guided by either a dedicated sales manager or
a well-connected BDC. This person's or team's
main focus should be to identify prime trade
and buy-back opportunities and engage those
customers with messaging that kickstarts a
seamless trade experience.
The average age of light
vehicles in production
has risen to 12.1 years,
increasing by nearly
two months in 2020
due to the pandemic.
IHS Markit, June 2021
