If you haven't already, introduce your customer base to the
concept of pre-selling or reserving in-bound vehicles as a new,
normal way to shop for what they want. This process empowers
your customer to get ahead of the rush when new vehicles start to
roll onto the lot.
When marketing or communicating with customers about pre-
orders, it's important your BDC and sales teams speak confidently
to estimated timelines and options, including what is currently
available for pre-order.
Example:
[Customer Name],
As a valued customer of
[Dealership], we want to
ensure your next vehicle
purchase is as seamless and
easy as possible. By pre-
ordering now, you can side-
step current inventory and
market constraints while
skipping to the head of the
line when purchasing your
next [Customer Make].
We'd love to discuss
our current pre-order
and customization
options. Contact us
today to learn more.
