Ebooks

Dealership Guide: Customer Communication Amid Inventory Shortages

Issue link: https://resources.automotivemastermind.com/i/1416317

Contents of this Issue

Navigation

Page 11 of 15

Service Drive As an aging fleet and historically high sales prices fuel additional maintenance visits, proactive dealers are looking to the service drive as a reliable source for both acquisitions and revenue. Of course, not every service customer is interested in trade or buy-back deals. Task your service-to-sales liaison or a well- connected BDC to mine your upcoming service appointments for opportunities, such as those with higher-than-ideal interest rates on in-demand vehicles, and engage these prospects ahead of their appointment. 3

Articles in this issue

view archives of Ebooks - Dealership Guide: Customer Communication Amid Inventory Shortages