Outside of acquisition and service-to-sales opportunities,
marketing the service drive empowers dealers to increase
incremental revenue in the service drive while promoting
customer loyalty by keeping customers engaged long after the
initial sale.
Look for additional opportunities to market your service drive,
such as offering maintenance plans, service and accessory
specials and complimentary inspections.
Example:
"Hi [Customer Name]
This is [Employee] the [Title]
with [Dealership]. I noticed
you were coming in for
service in a couple of days,
so I was reviewing your
account. We've had many
customers looking for quality,
good condition used [Current
Model] like yours.
We would be willing to offer
you above market value for
your current vehicle after
performing a quick, no
obligation required
mechanical inspection,
even if you don't purchase
from us. Would you be
interested in selling your
[Current Make]?
Let's chat when you're in for
service. I will text and call
you, as well. See you then!"
