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Dealership Guide: Customer Communication Amid Inventory Shortages

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While 2021 offered dealerships a mixed-bag of opportunities and challenges, lingering and expanding inventory shortages are prompting proactive dealers to think ahead and secure their future success. While no one knows exactly when the market will stabilize or when retail sales will slump, one fact is certain: No matter the current day's supply, it's critical all dealers stay in consistent communication with their audience to support immediate and long-term success.

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