Personalization
Speaking to your customers' concerns is only one part of the equation. To create messaging that engages
sales prospects or retains loyalty buyers, dealers need to personalize their approach, accounting for the
unique factors driving each customer's purchasing decisions.
High-performing dealership marketing messaging builds trust with buyers through tailored and targeted
messaging that meets customers where they are in their buying journey, and in the format they prefer. Look
for opportunities to personalize your approach based on your customers' unique needs, such as marketing
extended warranties or service packages for customers who may be driving their current vehicle for longer
than originally intended.
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