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Dealership Guide: Customer Communication Amid Inventory Shortages

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Acquisitions For dealers with low or no-inventory, buy-backs, trades and lease returns offer the perfect opportunity to both engage buyers and acquire in- demand pre-owned inventory. Leveraging dealership marketing technology that integrates with data from your dealership's DMS, CRM and inventory management platform, identify customers driving in-demand makes or models preparing to re-enter the market, such as those approaching the end of their lease or warranty. Tools powered by predictive analytics and fueled by a dealership's first- party data and high-quality third-party data from sources like IHS Markit, CARFAX, TransUnion and OEMs allow dealers to take this approach further, mining their entire market for acquisition opportunities. 1

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