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Dealership Guide: Customer Communication Amid Inventory Shortages

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Pre-Orders For brands that can support the process, pre-orders offer dealerships experiencing inventory shortages a natural opportunity to engage and retain buyers by capitalizing on future demand when new models reach the market. Rather than trying to hard-sell a customer on a vehicle that doesn't fit their needs because it's the only thing left on the lot – potentially impacting dealership loyalty and CSI scores – pre- orders allow customers to get the vehicle they actually want, when they need it. 2 NORTH AMERICAN SALES THROUGH JUNE 2021 GREW BY 31% YEAR- OVER-YEAR. IHS Markit

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