Pre-Orders
For brands that can support the process, pre-orders offer
dealerships experiencing inventory shortages a natural
opportunity to engage and retain buyers by capitalizing on future
demand when new models reach the market.
Rather than trying to hard-sell a customer on a vehicle that
doesn't fit their needs because it's the only thing left on the lot
– potentially impacting dealership loyalty and CSI scores – pre-
orders allow customers to get the vehicle they actually want,
when they need it.
2
NORTH AMERICAN
SALES THROUGH
JUNE 2021 GREW
BY 31% YEAR-
OVER-YEAR.
IHS Markit
