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Crack the Code on Selling Acquiring and Marketing During an Inventory Crisis: Dealership Playbook

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For dealers with low or no inventory, buy-backs, trades and lease returns offer the perfect opportunity to both engage buyers and acquire in-demand pre-owned inventory. Leverage your CRM, maturity manager or a data mining solution to identify the best opportunities. Ensure your team is aligned on considerations like: 9 Owner maintenance 9 Unaddressed manufacturer recalls 9 Any collisions or crashes 9 Signs of vehicle damage 9 Home repairs 9 Extra features that increase consumer appeal 9 Vehicle's estimated trade-in value 1 SALES & ACQUISITION

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