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Crack the Code on Selling Acquiring and Marketing During an Inventory Crisis: Dealership Playbook

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R E M E M B E R You have a key advantage over the competition. You know your customer. Leveraging the customer behavior data in your dealership's CRM, DMS and sales platform, look for clues that customers are preparing to return to market, such as identifying those approaching the end of their warranty or lease. E X A M P L E [Customer Name], As a loyal customer of [Dealership], you deserve to be at the front of the line for your next [Current Make]. Because of current inventory constraints, we are offering you the opportunity to reserve your next vehicle today. How we can help: • Pre-order your new [Current Make] – avoid delays in getting into your new vehicle when you reserve now. • New lease term – speak to our team about what lease terms work best for you and your lifestyle. • Special options – by pre-ordering, you can customize your vehicle with all the features that work best for your lifestyle. Contact us today to learn more about how to secure your next [Current Make].

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