Inventory shortages, aggressive offers from
competitors and expanded online retailing options are
prompting even the most loyal buyers to shop around.
To proactively defend your customer base:
9 Engage loyal customers before they return
to the market
9 Leverage dealership marketing tools to regularly
communicate with loyalty customers
9 Task a team to be responsible for communicating
regularly to engage loyalty customers and pave the
path for repurchase
2
RETENTION
BRAND LOYALTY
FOR NEW VEHICLE
CUSTOMERS DROPPED
TO A SIX-YEAR LOW
IN JUNE 2021.
IHS MARKIT
