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Dealership Templates for Customer Communication Amid Inventory Shortages

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PRE-ORDER AND RESERVED SALES Pre-Order and Reserved Sales Email Template Hi [customer name], As a valued customer of [dealership], we want to ensure your next vehicle purchase is as seamless and easy as possible. By pre-ordering now, you can side-step current inventory and market constraints while skipping to the head of the line when purchasing your next [customer make]. We'd love to discuss our current pre-order and customization options. Contact us today to learn more. [employee signature] Pre-Order and Reserved Sales Call Script Hello [customer name]. This is [your name], and I'm a [title] with [dealership]. Did I catch you at a good time? The reason for my call, and it's primarily a courtesy call, is to ensure your next vehicle purchase is as seamless and easy as possible. By pre-ordering now, you can side-step current inventory and market constraints while skipping to the head of the line when purchasing your next [customer make]. Would you be interested in discussing your current options? (If yes, interested in learning more) Great! I'd love to get you connected to a member of our sales team who can discuss your options and determine the best way we can assist you. Do you have some time now to discuss? (If no, not interested) No problem! If you do start thinking about your next vehicle, be sure to let us know. Current production disruptions could delay future shipments, so we want to be sure we can get you the vehicle you need – when you need it. If you have a rough timeline of when you may be interested in upgrading, I'd be happy to follow up then. SERVICE ACQUISITION Service Acquisition Email Template Hi [customer name], This is [employee name] the [title] with [dealership]. I noticed you were coming in for service in a couple of days, so I was reviewing your account. We've had many customers looking for quality, good condition used [current model] like yours. We would be willing to offer you above market value for your current vehicle after performing a quick, no obligation required mechanical inspection, even if you don't purchase from us. Would you be interested in selling your [current make]? Let's chat when you're in for service. I will text and call you, as well. See you then! [employee signature]

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