Proactively Protecting Your
Customer Base
The service drive isn't just valuable to a dealership's
bottom line – service loyalty also drives sales loyalty.
This is especially critical for dealers to consider as
aggressive offers from competitors and emerging
online retailing options are tempting customers to
shop around. It's more important than ever that
dealers take a proactive approach to protecting
their customer base. Thankfully, the service
department offers dealers a natural solution to
staying in contact with buyers after the sale.
Utilizing behavior prediction technology, stay in
consistent contact with customers through
conveniently timed service alerts. Instead of
competing on cost, craft messaging to your loyalty
customers that focuses on your service
department's advanced knowledge of their vehicle
– and them – as compared to the more generalized
service shop down the road.
Customers who service their
vehicles at the dealership are
2.5x more likely to buy
from that same dealer
