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Simplify Process & Operations
There isn't one perfect way to sell a car, much like
there are as many ways to communicate as there
are customers. Advanced marketing tools like
Mastermind help dealers simplify processes and
operations like acquisition and inventory strategies,
reducing reliance on paid lead providers.
Build a Stronger Team
No matter the time or place, connecting every
department to work from the same information is
key to dealership efficiency and success. By unifying
customer insights dealership-wide to connect the
dots between departments and unify their team's
approach, dealers can leverage predictive analytics
to effectively build stronger dealership teams.
HOW CAN DEALERSHIPS LEVERAGE
PREDICTIVE ANALYTICS?
With the right predictive marketing tools, dealerships
can leverage the insights in their database to
understand their customers on a deeper level, including
the motivating factors behind their vehicle purchases.
This empowers dealers to unlock new opportunities
across the dealership, including:
Mining Service Customers
The service department presents the perfect
opportunity for regular communications aided by
predictive marketing technology. With marketing
tools powered by predictive analytics, dealers can
automatically send tailored service communications
at key touch points, such as emails about service
specials, text messaging reminders on seasonal
promotions or even simple maintenance reminders.
Driving Customer Loyalty
To defend their customer base in today's highly
competitive market, some dealers are using
predictive analytics to identify and engage customers
in their loyalty portfolio that are preparing to re-enter
the sales cycle. By automatically engaging loyalty
customers with personalized messaging designed to
retain their business, such as extended lease offers or
service reminders, dealers can proactively promote
customer retention.
Acquiring Inventory
With auction prices reaching historic highs amid
inventory shortages, buybacks and trade-ins have
become critical to maintaining a profitable pre-
owned inventory. Using marketing tools powered
by predictive analytics, dealers can automatically
mine their sales, service and loyalty portfolios for
customers driving in-demand pre-owned vehicles
well suited for a buy-back or trade.
In today's continuously evolving automotive
industry, predictive marketing tools are giving
dealers the insight they need to reliably predict
what will happen next and stay a step ahead of
emerging challenges.
Interested in learning how automotiveMastermind
can help your dealership leverage predictive
marketing technology and achieve sustainable
success? Contact us for a free demo.
Taking a similar approach using
Mastermind's intelligent behavior
prediction modeling, our dealer
partners report increased
retention sales up to 15%.
