Recent years have presented many challenges to auto
dealers, ranging from increased competition and cost
pressure to never-before-seen supply chain volatility.
To overcome these challenges and uncover new
opportunities, predictive marketing technology has
become critical to a dealer's success, empowering
dealership leaders to improve the efficiency and
efficacy of their efforts by constantly looking
ahead to what's next.
In this whitepaper, we'll explore the basics of
predictive marketing by answering:
• What are predictive analytics for auto dealers?
• How can predictive analytics benefit the entire
dealership?
• How can dealers best use predictive marketing?
WHAT ARE PREDICTIVE ANALYTICS
FOR AUTO DEALERS?
For dealerships, marketing tools powered by
predictive analytics can assist teams in identifying
and activating high-quality sales and service
opportunities – before the customer starts their
shopping journey or schedules their next service visit.
To accomplish this, dealership marketing tools
powered by predictive analytics automatically
aggregate and evaluate customer insights like first-
party data from a dealer's CRM, DMS and equity
mining tools,
as well as third-party data from public and
proprietary sources.
These tools empower dealers to understand the
motivating factors behind a customer's vehicle
purchase. The more your team understands the
wants, needs and behavior of your customers, the
better they can be at predicting what individuals
are likely to do next – and what kind of specific
messaging they're likely to respond to.
HOW CAN PREDICTIVE ANALYTICS
BENEFIT THE ENTIRE DEALERSHIP?
Technology is constantly transforming the way
customers interact with dealerships, and tools
powered by predictive analytics are quickly
becoming key to maintaining efficient and effective
internal and external dealership processes.
With tools and processes powered by predictive
analytics, dealers are empowered to:
Do More with Less
Predictive analytics can aid dealerships of all sizes in
removing costly inefficiencies by automating tedious
and manual processes, such as sifting through
leads, targeting the best prospective customers and
delivering personalized messaging at-scale.
PREDICTIVE MARKETING
FOR DEALERSHIPS
Taking a similar approach
with Mastermind, our dealer
partners report a lowered cost-per-
sale by an average 80%.
Simplify Process & Operations
38% of car shoppers now expect to
complete their buying process online,
and another 38% intend to purchase
their vehicle in person but
complete all paperwork online.
