Look for opportunities to consistently
engage customers as they prepare to return
to market. Focus on setting clear
expectations, understanding their needs
and building trust. Remember: Every
message should build on the last and be
delivered across relevant channels.
Comprehensive data is key to this process,
enabling dealers to confidently engage
lease customers with relevant and
personalized messaging appropriate to
where they are in their purchasing journey.
In 2021, dealer loyalty
dropped 1.6%
while manufacturer
and brand loyalty each
flipped just 0.2%
during the same period.
IHS Markit
