Dealers need to understand and calculate
the cost of not communicating with their
audience, especially as under normal
circumstances, customers leasing are
typically more brand loyal than purchasers.
Today, not engaging your customers –
especially as they approach the end of their
lease – could mean losing them for good.
As your customers reach the end of their
lease, your number one goal needs to be
retaining their business.
For Perspective
If a dealer typically sells
450 loyalty cars per year
at an average $4,000
gross per vehicle,
totaling $1.8 million in
annual gross, a 10% hit
to their loyalty rate will
cost them $400,000 in
gross revenue.
