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Dealership Guide to Building Customer Loyalty & Proactively Preventing Defection

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Staying in Consistent Contact After the Sale Finally, in today's evolving and challenging market, the best defense against competitors' conquest attempts is consistent customer communication at every step before and after the sale. The data locked away in your DMS, CRM and sales platforms is key to this process, empowering your sales and marketing teams to confidently engage loyalty customers with relevant and personalized messaging appropriate for the stage in their buyer journey. In Q2 2022, SAAR totaled 13.4 million units, decreasing from 14.1 million in Q1. NADA, 2022

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