800.801.0018 | info@automotiveMastermind.com
©2021 automotiveMastermind
®
. All rights reserved. | A business unit of IHS Markit™
LEARN MORE
automotiveMastermind.com
Work the Service Drive
Providing a consistent opportunity to engage buyers longer after
the sale, the dealership service drive offers incredible value to
build dealership loyalty and prevent defection.
Initial Email - Service Customer
SUBJECT: [NAME] - Your upcoming service appointment.
Dear [NAME],
I hope you are well!
I see you have an upcoming service appointment for your [CURRENT VEHICLE].
While here, our team at [DEALERSHIP NAME] would like to offer a
complimentary evaluation of your current vehicle for a potential trade-in.
At that time, I would like to invite you to test-drive the latest models we
currently have in our showroom.
I look forward to hearing from you.
Best regards,
[SENDER NAME]
General Manager
999-999-9999 | sam@sample.com
[DEALER LOGO HERE]
NEW MESSAGE
Mastermind data finds customers who service at the
dealership are 2.5x more likely to purchase their
next vehicle at that same dealer.
Don't skip on service offers, notifications or follow-up calls. By
serving as an ongoing customer concierge through service alerts and
following dealership service drive best practices, dealers can create
the type of service experience that keeps customers coming back.
Check for any vehicle recalls, OEM incentive offers and other
dealer-specific sales opportunities customers are likely to be
interested in based on their buyer and vehicle profile.
Finally, don't forget to incentivize customer loyalty with programs
like special service offers, referral bonuses or other excl
usive benefits.
Typically representing a dealer's highest ROI sales and a consistent source of service and other fixed-ops revenues, loyalty customers benefit your dealership's
bottom line now and in the future.
Want to learn how Mastermind can help your dealership proactively prevent customer defection? Request a demo.
