Whitepapers

3 Dealership Templates to Retain Loyalty Customers (+ Tips to Prevent Defection) While vehicle prices remain high, ongoing inventory shortages are having costly effects on OEM and dealer loyalty rates. Industry-wide brand loyalty in July 2022 was just 49.4% – the lowest of any month in three years. S&P Global Mobility Initial Email - Customer Loyalty Promotion SUBJECT: [NAME] - A custom offer for you! Dear [NAME], I hope you are well! I am reaching out because we have a [202X SAMPLE MAKE MODEL] that you might be interested in looking at. Our team at [DEALERSHIP NAME] has created a custom offer specific to you that we are excited to share. The details regarding your chance to upgrade your [CURRENT VEHICLE] can be found here: [If applicable, enter link to offer.] [Sample misc. copy line regarding their current vehicle mileage or warranty.] This personalized offer expires on [MONTH DATE], so please call, email or stop by the showroom before the end of the month. Best regards, [SENDER NAME] General Manager 999-999-9999 | sam@sample.com [DEALER LOGO HERE] NEW MESSAGE As customers defect at a greater rate than they return to the same dealership or brand, now is the time to plan. By staying in consistent contact with customers after the sale, dealers are empowered to proactively prevent customer defection and build customer loyalty Get started with these customer engagement templates and best practices. Stay in Touch Retaining loyalty customers means keeping them engaged over time (an increasingly difficult challenge in today's market), tempting some dealers to pump the brakes on their marketing efforts. Instead, dealers need to demonstrate why customers should trust their dealership for the long haul by delivering personalized messaging that proves you know – and can care for – your customers best. Ensure you're engaging loyalty customers before they return to market with personalized, informational and consistent messaging that demonstrates why they should trust your dealership.

• Cover