Call Script
Hello [Customer Name] this is [Sale Rep] from [Dealership Name].
[Tip: First focus on other behavior drivers like warranty product
redesign, remaining payments, etc. before going into a
payment decrease.] "…also, based upon the programs and
incentives we have right now for the [Vehicle], as well as the
equity position with your current vehicle, it looks like you could
move into the new [Vehicle] while potentially keeping your
payment like what you are currently paying.
Are you interested in sitting down with a member of our team to
review your options? We'd love to help! What day this week
would work best for you to stop by?
Captive Finance Customers
Remember: Staying in consistent communication with your
loyalty audience is key to staying ahead of defection. This is
especially true for customers with positive equity in their vehicles
in today's market.
Stay in consistent contact with captive finance customers with
personalized messaging that speaks to their specific and evolving
needs and in their preferred medium including exploring
opportunities to lower their APR or payment.
