AUDIENCE
In-Market for New: Brand
OEM Used for Example
Mazda
The example to the right
features image text that takes
up less than 20% of the total
image. The "Book Now" call
to action will direct customers
to a landing page where they
can schedule a test-drive.
AUDIENCE
In-Market for New: Brand
OEM Used for Example
Mercedes-Benz
AUDIENCE
In-Market for New: Luxury
Class – Luxury Vehicle
OEM Used
for Example
Jaguar
Here, the text is concise, and
the vibrant images speak for
themselves—using minimalism
to denote luxury.
AUDIENCE
In-Market for New: Vehicle Segment
- Non-Luxury Compact CUV
OEM Used for Example
Honda
The above ad shows how primary text
and a short headline can work together
to drive home a message — in this case,
how the OEM's crossovers compare to
those of the competition.
Here are some examples of how you can create ads for various audience segments:
The examples below show how a carousel
of images can be used to showcase
different models.
