In the competitive world of automotive sales, "working the drive" has become a critical aspect for dealerships aiming to thrive in the
industry. The service drive represents a unique and invaluable opportunity to convert service-to-sales leads – and build customer loyalty.
Taking a targeted approach to identifying service-to-sales prospects and leveraging personalized talk tracks to engage customers before
their appointment enables dealers to confidently connect with customers, present relevant options and foster stronger relationships that
lead to future sales success.
Mastering the service drive can be the key to unlocking untapped potential and ensuring the dealership's continued growth and profitability
in today's dynamic automotive market.
While there's no one-size-fits-all approach to working the drive,
get started with these expertly crafted call scripts – designed to
inspire personalized talk tracks tailored to each customer.
Initial Outreach to
Service-to-Sales Customers
Call script for initial outreach to
service-to-sales clients
Hello, may I speak with [Customer Name]?
Thank you for choosing [Dealership] for your vehicle service.
We noticed you have a [Vehicle] in our portfolio. If it's still yours,
we'd like to offer a quick and complimentary Personalized Vehicle
Appraisal. Our Client Sales Advocate will determine its market
value, as we're interested in high-quality used vehicles for our
pre-owned inventory.
Can we schedule the appraisal for [Date & Time]?
Service-to-Sales Call Scripts
