6 T I P S
F O R M O V I N G A G I N G I N V E N T O R Y
W I T H P R E D I C T I V E M A R K E T I N G
With a slew of new models coming to the market, now more than ever, it's essential for dealers to focus
on effectively marketing their aging inventory.
By employing advanced analytics, dealerships can identify and target potential buyers who are most
likely to be interested in aging models. This strategy not only aids in increasing sales but also significantly
reduces costs associated with vehicle storage, insurance and depreciation.
T H I S S TA RT S W I T H 6 K E Y S T E P S .
1 . I D E N T I F Y P R O S P E C T I V E C U S T O M E R S
Dealers can use predictive marketing technology,
fueled by data from their CRM, DMS, CDP and more,
to identify prospective customers who are most likely
to be interested in aging inventory vehicles.
Predictive marketing technology automatically analyzes
various factors including customer demographics,
purchase records, financial data and web browsing
behaviors to create detailed customer profiles –
and identify prospective buyers.
2 . S E G M E N T Y O U R C U S T O M E R B A S E
Once prospective buyers are identified,
segmenting your customer base for targeted
marketing is incredibly important.
This approach enables dealers to engage the right
prospects with the right messaging at the right time
with personalized offers tailored to the specific
needs and interests of each customer segment.
