CUSTOMER SUCCESS STORY:
Cherry Hill Volkswagen Boosts
Service-to-Sales Efficiency with Mastermind
Challenge
Since 1978, Cherry Hill Imports Auto Group has been serving the Cherry Hill and Philadelphia
communities with a legacy built on relationship building ensuring that every customer feels valued,
heard and satisfied.
As part of this group, Cherry Hill Volkswagen upholds the same values, prioritizing strong
relationships with customers and ensuring every person feels valued throughout their experience
– even after the sale.
For Dan Malloy, General Manager of Cherry Hill Volkswagen, managing three stores with one off-
site service department required a streamlined approach. Dan needed better visibility into service-
to-sales prospects at Cherry Hill Volkswagen to ensure his team could efficiently identify and act
on sales opportunities while maintaining an excellent customer experience.
Solution
Cherry Hill Volkswagen partnered with Mastermind to streamline their service-to-sales operations
by providing valuable data insights on customers approaching the service drive.
By seamlessly integrating with their existing systems, Mastermind enables the team to easily
target the right customers based on behavior prediction scores, equity and payment factors,
making their outreach more precise and effective. Supported by tailored training and ongoing
support from their Dealer Relations Manager, Cherry Hill Volkswagen continuously improved
their service-to-sales process.
"Our centralized BDC reviews behavior prediction scores along with equity and
payment factors to quickly identify which customers to approach. Combined with input
from our new and used car managers on inventory levels and an aggressive pricing
model, this approach helps us convert clients and close more deals."
– Dan Malloy, General Manager
