CUSTOMER SUCCESS STORY:
Transforming Dealership Productivity
with Mastermind
Challenge
Since 1933, Mercedes-Benz of Buffalo has been the go-to location for new and pre-owned luxury car
shoppers across the Williamsville and Buffalo communities.
Before
integrating Mastermind, Chuck Skillin, Sales Manager of Mercedes-Benz of Buffalo, struggled
with a manual system for engaging with existing customers.
"Before
Mastermind, it was a very manual process. We had folders of notes filled with
customer cards that, honestly, we never looked at again. It made opportunity mining nearly
impossible."
– Chuck Skillin, Sales Manager
Through Mastermind's advanced customer insights and easy-to-use interface, they experienced a
dramatic transformation in efficiency and productivity – giving the sales team more time to sell more cars.
