In-Market Score
The In-Market Score predicts if a customer
or a member of their household is likely to
replace their vehicle in the next 90 days and
equips teams with relevant insights including:
CURRENT MILEAGE
AND LEASE STATUS
Review remaining payments and warranty
status. By leveraging our sister company
CarFax, our mileage readings are extremely
accurate, helping you protect the customer
from any financial overage penalties.
HOW IT WORKS
By analyzing demographic, market and ownership details, the In-Market score helps sales
teams connect with customers at the right time.
Vehicle Score
The Vehicle Score matches customers with the vehicle they are most likely to purchase by analyzing
preferences, current vehicle type and competitive options.
VEHICLE PREFERENCES
Review the customer's historical vehicle
preferences to present the most relevant options.
COMPETITIVE BRANDS
Identify other vehicles that might attract the customer
and adjust strategies to keep them engaged.
HOW IT WORKS
By understanding the customer's preferences and assessing competitive risks, the Vehicle
Score helps match each customer to the vehicle that they're most likely to purchase.
IDENTIFY WHEN YOUR
CUSTOMER IS IN MARKET
By leveraging our Polk Data Services,we enable
your team to accurately predict when your
customer is in market.
EV DATA
Identify if the customer is an ideal candidate for
electric vehicle offers based on ownership
trends and charging infrastructure availability.
