While dealerships reopening their showroom doors is a positive sign, the market is and will remain
financially vulnerable for some time. The ability to identify customers with the highest likelihood to
purchase a new or pre-owned vehicle with the message of either potentially lowering their payments or
saving them from penalties or fees will be well-received. Now, more than ever, it is important that
dealerships have the right tools to re-engage their teams quickly and sell cars more efficiently.
Market EyeQ is the only platform dealers need to re-accelerate their sales and combat the challenges
that come with reopening a dealership. Its easy to learn and use platform coupled with its proven ability
to increase dealership prospecting efficiencies is a gamechanger for dealerships amid this pandemic
and beyond.
For additional dealership resources surrounding COVID-19, click here.
Human Resources Considerations
Create a plan to bring back furloughed staff
• Ensure when you reopen that you've got enough staff to run each department
• Consider running staggered shifts to account for demand
• If necessary, alert HR vendors for staff's return
Communicate and ensure the sales staff fully understands draw/draw payback
scenarios
Ensure your HR team is fully up to speed on the changes to state/national
employment laws
Facility Management Considerations
Communicate reopening plan and date to all in-store and third party vendors
Start having virtual meetings the week before with each department
• Assign a list of high priorities to each department to start on Day 1 of reopening
Ensure you have adequate supplies to serve the volume of impending business
• Take stock of cleaning supplies, personal protective equipment and protective
materials such as steering wheel covers
Prepare for the return of physical sales inside the dealership
• Ensure all bathrooms have been cleaned and are adequately stocked
• Consider offering free gloves & masks upon entrance
• Place hand sanitizing stations throughout the dealership
• Replace all refreshments with individually packaged/sealed snacks
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