The 35-Point Checklist You Need
For Reopening Your Dealership
Inventory Management
Conduct a physical inventory of every vehicle
• New, used, loaners, trade-ins, lease returns and customers' cars with open
repair orders
Ensure all dead batteries are charged, vehicles are clean and ready to drive off the lot
Pull your new, used and wholesale vehicle inventory against current Manheim Market
Report (MMR) and used car values
• Consider what to keep and what to get rid of, and adjust pricing accordingly
Analyze current inventory vs. incoming inventory to determine how supply/demand is
going to impact marketing pricing
• Reach out to dealerships trying to get rid of inventory to increase your supply for
pent up demand
• Ensure all dealer tags are accounted for
Sales Team
Conduct sales meetings to sure up your team and help set expectations
• Communicate any immediate operational changes
• Be sure to answer any questions your team may have to set them at ease
Ensure your team is ready to tackle any challenges (and opportunities) ahead
• Ensure salespeople understand the need for a more empathetic approach when
communicating with customers
• Consider additional phone and sales training
DID YOU KNOW? Market EyeQ identifies which customers are ready to buy,
helping your team pinpoint who they should be talking to right now with
personalized talk tracks for an easy win. LEARN MORE>>
As dealers prepare for the day that they can reopen their showroom doors post COVID-19 shutdowns, many
may feel uncertain about where to begin. As a follow-up to our 36-Point Checklist If Your Dealership is
Mandated to Close, we have compiled a comprehensive checklist to run through if you receive approval to
open your showroom back up for business. We encourage you to create your own action plan using these
suggestions now, so that you will be ready to take quick action when the time comes.
