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The 35-Point Checklist You Need For Reopening Your Dealership

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If paused, re-launch any data/equity mining technology software and marketing Review deals sold prior to the shutdown and update the website with any new incentives that became available Schedule deliveries for vehicles sold during shutdown Ensure all DMV paperwork has been sent out for cars delivered prior to shutdown • What deals need registration data confirmed by the state? • Who is driving on unregistered temporary tags? Conduct a Contracts in Transit (CIT) review and determine what contracts have been paid to the dealer and which are still outstanding • Collect any outstanding stipulations for unfunded deals • Determine if there are deals where paperwork needs to be re-signed Follow up on any outstanding payoffs on trade-ins Follow up on DealerTrack, RouteOne, or captive unapproved deals, holds and/or comments Conduct follow up calls to any sold customers who took delivery before closing Prepare for a Successful Re-Opening Plan a "Re-opening Sales Event" and create an email blast to your customer base Communicate re-opening on all external channels • Create clear messaging about the new ways of doing business and how it impacts customer experience • Ensure website, social media, and all third-party sites have your updated hours Consider balloons or other eye-catching decor outside to draw attention to your re-opening Sales Department Relaunch Focus on reigniting your sales team and aligning your strategy • Create a sales bonus/contest for units sold to get the team motivated and re-engaged • Drive a culture of appointment setting, consider setting spiffs on appointments that show DID YOU KNOW? Market EyeQ's predictive marketing campaigns target buyers before they're in- market, nurturing them down the sales funnel and in to purchase. LEARN MORE>>

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