If paused, re-launch any data/equity mining technology software and marketing
Review deals sold prior to the shutdown and update the website with any new
incentives that became available
Schedule deliveries for vehicles sold during shutdown
Ensure all DMV paperwork has been sent out for cars delivered prior to shutdown
• What deals need registration data confirmed by the state?
• Who is driving on unregistered temporary tags?
Conduct a Contracts in Transit (CIT) review and determine what contracts have been
paid to the dealer and which are still outstanding
• Collect any outstanding stipulations for unfunded deals
• Determine if there are deals where paperwork needs to be re-signed
Follow up on any outstanding payoffs on trade-ins
Follow up on DealerTrack, RouteOne, or captive unapproved deals, holds and/or
comments
Conduct follow up calls to any sold customers who took delivery before closing
Prepare for a Successful Re-Opening
Plan a "Re-opening Sales Event" and create an email blast to your customer base
Communicate re-opening on all external channels
• Create clear messaging about the new ways of doing
business and how it impacts customer experience
• Ensure website, social media, and all third-party sites
have your updated hours
Consider balloons or other eye-catching decor outside to
draw attention to your re-opening
Sales Department Relaunch
Focus on reigniting your sales team and aligning your
strategy
• Create a sales bonus/contest for units sold to get the
team motivated and re-engaged
• Drive a culture of appointment setting, consider setting
spiffs on appointments that show
DID YOU KNOW?
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