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The 35-Point Checklist You Need For Reopening Your Dealership

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Review and consider modifying your current sales quotas, goals and pay plans Review all leads that came through in last 60 days • Send them a personalized email that store is open Review what leases were scheduled to mature during the closure Ensure alignment on socially distant customer interactions • Staff wearing masks, maintaining social distancing, not shaking hands, etc. Setting Up the Service Department Ensure you're prepared to accommodate service customers in the new dealership experience • Offer VIP treatment with services such as vehicle pick-up and drop-off • Take stock of your telecommunication and technology needs Have your BDC begin service dials prior to opening • Ensure as many service appointments are scheduled/confirmed • Consider offering service specials to drive traffic and promote re-opening Institute video calls with service advisors for initial diagnostics and evaluations to boost consumer confidence Expand precautionary measures, such as vehicle disinfection before re-delivery and utilizing disposable seat, floor mat and steering wheel covers Review any open or unaccounted for transactions & receivables • Review parts receivables and consider putting some accounts on COD • Review warranty receivables • Audit and review age of open repair orders • Consider lost opportunities such as overdue open recalls – Consult with OEM, CARFAX, etc. Ensure all service loaner cars are accounted for, washed and fueled DID YOU KNOW? Market EyeQ's Service Conquest feature provides insights to convert your service customers into new car buyers, whether they've bought from you before or not. LEARN MORE>>

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