How to Leverage Video in Your Dealership to Sell More Cars

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Know Your Audience Mobile video isn't just something for teenagers, and people aren't only watching videos for a few seconds. Increasingly, video is how Americans are using the Internet. According to Cisco, video already accounts for 63% of all mobile data traffic and is growing on pace to account for 79% of global mobile data traffic by 2022. Understand Why They're Watching There are more than one billion hours of video watched on YouTube every day. The options are endless. Your videos must meet some audience need or interest for them to invest the time in watching, and it's important to define what that reason is before investing your time and resources in video. Create High-Quality Content Your video production standards should demonstrate an attention to detail and a dedication to quality that's consistent with your dealership's culture. Consider investing in widely available video editing tools, many of which are low-cost. How to Leverage Video Inside the Dealership to Sell More Cars Effective video marketing requires more than uploading your car dealership's promo reels to YouTube. The average consumer is increasingly dependent on online video, which means a comprehensive car dealer video marketing strategy must identify and meet a variety of consumer wants and needs, including new and used vehicle sales; finance and insurance; service, parts and collision and more. By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales. >70% of shoppers say video has helped them learn more about an auto product they intend to buy. Google, June 2019 Watch time of test drive videos on YouTube has grown by >65% over the last two years. Google, March 2019 >60% of auto shoppers report visiting a dealer's website after watching a video of a vehicle they were considering. Google, August 2018

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