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4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

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Use Actionable Information to Drive Consumer Decisions Whether it's a career move, a new baby or a fast-approaching mileage milestone, there are several reasons why shoppers decide to start looking for a replacement vehicle – many of which typically go unaccounted for when leveraging traditional prospecting methods like equity mining. Coupled with the line between new and pre-owned continuing to blur, matching a buyer to the right offer and vehicle is incredibly complex. Without advanced marketing tools, dealerships can only guess what may work, what customers could be interested in and where each buyer is in their purchase cycle. Using predictive analytics, dealers can map customers to the offer and vehicle most likely to interest them and nurture them efficiently through the buying cycle. 92% of car buyers perform research online before they buy. Google, The Drive to Decide Survey, 2018

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