Use Actionable Information to Drive
Consumer Decisions
Whether it's a career move, a new baby or a fast-approaching
mileage milestone, there are several reasons why shoppers
decide to start looking for a replacement vehicle – many of
which typically go unaccounted for when leveraging traditional
prospecting methods like equity mining. Coupled with the line
between new and pre-owned continuing to blur, matching a
buyer to the right offer and vehicle is incredibly complex.
Without advanced marketing tools, dealerships can only
guess what may work, what customers could be interested
in and where each buyer is in their purchase cycle. Using
predictive analytics, dealers can map customers to the offer
and vehicle most likely to interest them and nurture them
efficiently through the buying cycle.
92% of
car buyers
perform
research
online
before
they buy.
Google,
The Drive to Decide Survey, 2018
