There are plenty of deciding factors that make the choice between retail and
auction significantly easier – and may inspire you to keep an older model
destined for the auction block on the lot.
Analyze trade-ins to first spot in-demand make, models and trim packages.
Dig into other data from your dealership's CRM and DMS to analyze insights
like a vehicle's maintenance history report to better predict reconditioning
costs or analyze how many similar vehicles have sold in the past to help
determine demand.
By leveraging advanced marketing tools to analyze the information locked
away in your sales and service departments, dealers can largely automate
this process to quickly determine their next steps.
