Once versed in which makes and models are in-demand, task your sales team or BDC to leverage data from
your dealership's DMS and CRM to identify prospective trade opportunities.
Look for customers who are both predicted to be interested in trading in their vehicle – and the vehicles
already on your lot. This includes customers who:
• Are out of warranty
• Are over lease mileage
• Could lower their APR or payment
• Are approaching end of lease or finance term
These same insights can be used to tailor
personalized messaging and specific offers to
set the stage for a superior buy-back or
trade-in experience.
