For brands that can support the process, pre-orders
or reserved sales offer dealerships experiencing
inventory shortages a natural opportunity to engage
and retain buyers by capitalizing on future demand
when new models reach the market.
When communicating with customers potentially
interested in pre-orders or reserved sales:
• Engage customers before they start shopping
• Build trust with personalized and informational
messaging related to common concerns
• Ensure your sales and BDC teams are up-to-date on
the vehicles in your inventory and inbound deliveries
• Speak confidently and set reasonable expectations
3
PRE-ORDERS/
RESERVED SALES
NORTH AMERICAN
SALES THROUGH JUNE
2021 GREW BY 31%
YEAR-OVER-YEAR.
IHS MARKIT
