Dealership Templates for Customer Communication Amid Inventory Shortages

Issue link: https://resources.automotivemastermind.com/i/1428263

Contents of this Issue


Page 0 of 2

Dealership Templates for Customer Communication Amid Inventory Shortages Retention Email Template Faced with countless external factors limiting their ability to sell, market and acquire vehicles – along with increased competition both online and in-market threatening customer loyalty – it's critical dealers don't stop communicating with their customers, even amid inventory challenges. Utilize the following templates to stay in consistent communication with your customers in a variety of ways. All highlighted text is intended for you to customize based on your individual dealership's offering. RETENTION Hi [customer name], As a loyal customer of [dealership], you deserve to be at the front of the line for your next [current make]. Due to current inventory constraints, we're offering you the opportunity to reserve your next vehicle today. How we can help: • Pre-order your new [current make] – avoid delays in getting into your new vehicle when you reserve now. • New lease term – speak to our team about what lease terms work best for you and your lifestyle. • Special options – by pre-ordering, you can customize your vehicle with all the features that work best for your lifestyle. • Contact us today to learn more about how to secure your next [current make]. [employee signature] Retention Call Script Hello [customer name], This is [your name], and I'm a [title] with [dealership]. I wanted to reach out and check-in. Amid current inventory constraints, we want to ensure our customers continue to have access to reliable transportation for months to come. Whether your current vehicle needs service or repairs, or you're interested in exploring what your current and future purchasing options are, we're here to help. Do you have any concerns with your current vehicle or interest in upgrading in the next few months? (If answered yes, in need of service or repair) No problem. We're here to help! I'd love to connect you to a member of our service department to discuss your options and schedule your service. (If answered no, no current concerns or future purchasing plans) To offer you some additional peace of mind, would you be interested in coming in for a check-up with one of our expert technicians? They'll inspect your vehicle thoroughly to identify any needed repairs and would be happy to discuss our variety of maintenance plans that'll keep your [current model] running smooth for years to come. (If answered yes, planning to purchase or upgrade) No problem. We're here to help! Let's get you connected to a member of our sales team who can discuss your options and determine the best way we can assist you.

Articles in this issue

view archives of Whitepapers - Dealership Templates for Customer Communication Amid Inventory Shortages