2
» Set expectations of current rates
and availability.
» Focus on customer experience to
understand their hierarchy of wants
and needs.
» Explore pre-order or reserved sales.
» Emphasize the importance of building
their personalized end-of-lease
plan to get them into the
vehicle they want.
When this data is paired with
predictive marketing technology
like Mastermind, dealers are
empowered to improve the
efficiency and efficacy of their
efforts by automating much of
this manual outreach.
