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Dealership Guide to Building Customer Loyalty & Proactively Preventing Defection

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Ensure you're tracking relevant KPIs that encourage and measure relationship-building, such as CSI scores and service and sales retention rates. Remember: Getting management buy-in during the strategic planning process is key, especially as every successful process you implement will need to be measured against expectations. » Are your goals SMART: Specific, Measurable, Actionable, Realistic and Timely? » How are you measuring team performance against the goals and expectations you've set? » How are employees incentivized or inspired to take these actions? » Beyond sales numbers, are you measuring other key performance indicators, such as engagement with teammates, engagement in training or effective use of resources and tools? » Did your conversion attempts build a stronger relationship with the customer? » Were you creating a positive or negative customer experience ASK:

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