Mastermind Provides Unprecedented
Virtual BDC Support Amid COVID-19
EXECUTIVE SUMMARY
As a true partner, automotiveMastermind (Mastermind) has been on the front lines with dealer
partners, providing the support they need as they face significant business interruptions due to
COVID-19. Mastermind quickly adapted their operations to focus on providing resources and
virtual training to their dealerships. Taking that one step further, Mastermind quickly organized a
virtual Business Development Center (BDC), providing added value and support to dealer
partners by utilizing the Market EyeQ
sales platform.
RESULTS
In three weeks, the virtual BDC efforts resulted in:
• 17,436 calls made over the course of 1,948 hours
• 1,598 appointments booked by the virtual BDC team
• Nearly 1 appointment per hour made
• 32 consumer car sales made to-date
CHALLENGE
With COVID-19 significantly impacting the
industry nationwide, many dealerships
were required to close their showrooms
with less than 24 hours' notice and were
forced to quickly pivot towards a virtual
sales model.
With dealership management focusing on
bigger picture business strategies for the
disruption, many did not have the
bandwidth to properly focus on shifting to
a virtual BDC selling model.
SOLUTION
Mastermind enlisted their sales and field
teams to prospect on behalf of dealer
partners. This initiative demonstrated
Mastermind's support and commitment to
dealer partners amid COVID-19.
Utilizing the power of the Market EyeQ
sales platform to pinpoint which customers
each dealership should be talking to, the
virtual BDC program piloted with 249
stores across the U.S during portions of
the months of April and May 2020.
