Case Studies

Mastermind Provides Unprecedented Virtual BDC Support Amid COVID-19

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800.801.0018 | info@automotiveMastermind.com ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS LEARN MORE ABOUT MARKET EYEQ: automotiveMastermind.com SAMPLE TALK TRACKS Below are free sample tracks that you can utilize in your BDC outreach efforts, while operating either remotely or within your dealership's four walls. The automotive market is and will remain financially vulnerable for some time. The ability to identify customers with the highest likelihood to purchase a new or pre-owned vehicle with the message of either potentially lowering their payments or saving them from penalties or fees will be well-received. Now, more than ever, it is important that dealerships have the right tools to re-engage their teams quickly and sell cars more efficiently. Market EyeQ is the only platform dealers need to re-accelerate their sales and combat the challenges that come with reopening a dealership. Its easy to learn and use platform proven ability to increase prospecting efficiencies is a gamechanger for dealerships amid this pandemic and beyond. Sample Lease Talk Track Hello (customer name), my name is (your name) calling from (dealership name). How are you doing today? The reason for my call is to let you know that we are closely reviewing our client's profiles as we are committed to customer care especially during these unsure times. I came across your profile and noticed that your lease will expire soon and wondered what you planned to do? There are some options that we would love to discuss with you today that might be in your favor. Do you have a few minutes to learn more? (Rep to present options to customer) Sample Over Miles/Warranty Talk Track Hello (customer name), my name is (your name) calling from (dealership name). How are you doing today? The reason for my call is to let you know that we are closely reviewing our client's profiles as we are committed to customer care especially during these unsure times. I identified a concern on your profile regarding (your miles / warranty) that we would love to help address with you. A lot of customers do not plan for this but there are some options that you could explore today that might be in your favor. Do you have a few minutes to learn more? (Rep to present options to customer)

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