Dealership Marketing

To succeed in today’s challenging market, dealers need to ensure they’re offering a dealership buying experience that is true to their brand promise and tailored to their customer at every touchpoint.

Of all the components that add up to a successful sale in the automotive industry, your dealership’s communication with customers is the single most crucial factor your team can control.

Effective dealership marketing in today’s market means more than putting your name on a billboard or blanketing your market with spray-and-pray offers.

In the past year, dealerships have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new vehicles due to the chip shortage.

While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.

In the dealership world, the one topic on everyone’s mind is inventory shortages. From coast to coast, nearly every brand is experiencing new vehicle inventory shortages, challenging dealers to adapt.

According to IHS Markit, an estimated 1.3 million fewer light vehicles were produced in the first quarter of 2021 because of semiconductor shortages, historically low new vehicle inventories.

With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control.

Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IHS Markit.

In this blog post, we share three ways dealerships can improve service drive marketing and maximize its impact by focusing on trade-in opportunities, using modern tools and promoting customer loyalty.