Dealership Marketing

  • Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.

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  • Auto Sales: Why Personalized Marketing Is More Important Than Ever

    Auto Sales: Why Personalized Marketing Is More Important Than Ever

    In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...

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  • How to Leverage Video Inside the Dealership to Sell More Cars

    How to Leverage Video Inside the Dealership to Sell More Cars

    By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.

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  • How Marketing Technology is Changing the Automotive Customer Experience

    How Marketing Technology is Changing the Automotive Customer Experience

    Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”

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  • Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One

    Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One

    At Mastermind, we talk a lot about auto dealership sales platforms. Over the course of talking to dealership owners, managers, staff and other stakeholders in the auto industry, it’s become clear...

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  • 4 Types of Automotive Data to Help You Sell More Cars

    4 Types of Automotive Data to Help You Sell More Cars

    When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important that dealers...

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  • 3 Tips for Improving Dealership Conquest Marketing

    3 Tips for Improving Dealership Conquest Marketing

    Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success with first-time...

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  • How to Choose the Right Marketing Channels for Your Dealership

    How to Choose the Right Marketing Channels for Your Dealership

    Direct mail, email, digital, mobile… what’s a dealer to do? The rise of  dealership internet marketing has created a changing environment in which many dealers wonder what the “best” marketing...

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  • The Value of Video in Your Dealership’s Marketing Strategy

    The Value of Video in Your Dealership’s Marketing Strategy

    With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufacturers as well as...

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  • Automotive Marketing Campaigns That Boost ROI1:42

    Automotive Marketing Campaigns That Boost ROI

    With over 103,000 campaign variations, Market EyeQ provides more intelligent automotive marketing options to target your customers. Our predictive approach focuses on channels and messaging that work,

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  • 4 Digital Marketing Tips for Your Dealership

    4 Digital Marketing Tips for Your Dealership

    Back to School Basics Every Dealership Should Practice September is the time of the year where temperatures begin to slowly drop, the leaves start to turn color and the silence in most homes is...

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  • The SMS Marketing Strategy Every Dealership Needs

    The SMS Marketing Strategy Every Dealership Needs

    Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data, but even users aged between 55 to 64...

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  • How to Leverage Labor Day to Sell More Cars

    How to Leverage Labor Day to Sell More Cars

    How to Leverage Labor Day to Sell More Cars Holidays are traditional tentpoles in automotive dealership marketing campaigns, whether it’s end-of-year holiday sales events, quirky Halloween TV...

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  • Improve the Dealership Customer Experience (CX) Before the Customer Even Arrives

    Improve the Dealership Customer Experience (CX) Before the Customer Even Arrives

    Historically, relationships with customers began when they walked through your showroom doors. Today, thanks to the Internet, sophisticated marketing campaigns and increased consumer research...

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  • Increase Car Sales with Personalized Dealership Marketing

    Increase Car Sales with Personalized Dealership Marketing

    Many common methods of increasing dealership sales involve spending more on broad marketing campaigns or launching dealership promotions that can significantly increase the cost of customer...

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  • Taking a Data-Driven Approach to the Marketing Nurture Cycle

    Taking a Data-Driven Approach to the Marketing Nurture Cycle

    Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their prospect journey....

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