Dealership Marketing

  • Dealership Cheat Sheet: 5-Steps to Marketing with Low or No Inventory

    Dealership Cheat Sheet: 5-Steps to Marketing with Low or No Inventory

    Dealers may experience low or no inventory through 2022. Use this valuable guide to find opportunity in 5 steps: plan, acquire inventory, sell pre-orders, work the service drive, and retain customers.

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  • Three Tips to Create a Dealership Culture Driven by Customer Experience

    Three Tips to Create a Dealership Culture Driven by Customer Experience

    Explore tips for auto dealers to improve the dealership customer experience by creating a dealership culture that supports critical customer journeys.

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  • Achieve a Marketing ROI Up to 15X

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  • Why Dealers Need to Focus on Customer Experience Amid Inventory Shortages

    Why Dealers Need to Focus on Customer Experience Amid Inventory Shortages

    To succeed in today’s challenging market, dealers need to ensure they’re offering a dealership buying experience that is true to their brand promise and tailored to their customer at every touchpoint.

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  • 4-Point Dealership Data Quality Checklist

    4-Point Dealership Data Quality Checklist

    Ensure the quality of your dealership's customer data with our 4-Point Data Quality Checklist. Discover our tips for accurate, complete, consistent, and timely data.

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  • Best Practices for Auto Dealers to Communicate with Customers

    Best Practices for Auto Dealers to Communicate with Customers

    Of all the components that add up to a successful sale in the automotive industry, your dealership’s communication with customers is the single most crucial factor your team can control.

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  • 3 P’s of High-Performing Dealership Marketing

    3 P’s of High-Performing Dealership Marketing

    Effective dealership marketing in today’s market means more than putting your name on a billboard or blanketing your market with spray-and-pray offers.

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  • Dealership Data-Driven Marketing: 3 Things Dealers Need to Know

    Dealership Data-Driven Marketing: 3 Things Dealers Need to Know

    In the past year, dealerships have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new vehicles due to the chip shortage.

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  • 12-Point Checklist for Modern Dealership Marketing

    12-Point Checklist for Modern Dealership Marketing

    Explore our 12-point checklist to help your dealership be proactive in your marketing strategy. Maximize your dealership’s opportunities by reaching prospective buyers earlier in their buying journey.

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  • 3 Ways to Maximize Your Dealership Marketing ROI

    3 Ways to Maximize Your Dealership Marketing ROI

    While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.

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  • 3 Dealership Tips for New Inventory Presales

    3 Dealership Tips for New Inventory Presales

    In the dealership world, the one topic on everyone’s mind is inventory shortages. From coast to coast, nearly every brand is experiencing new vehicle inventory shortages, challenging dealers to adapt.

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  • 3 Reasons to Not Stop Marketing During Inventory Shortages

    3 Reasons to Not Stop Marketing During Inventory Shortages

    Considering putting a halt on your dealership's marketing effort due to inventory shortages? Think again. Now is the time to capitalize on consumer trends and set your dealership up for success.

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  • How Data Mining Tools Help Dealers Acquire Pre-Owned Inventory

    How Data Mining Tools Help Dealers Acquire Pre-Owned Inventory

    According to IHS Markit, an estimated 1.3 million fewer light vehicles were produced in the first quarter of 2021 because of semiconductor shortages, historically low new vehicle inventories.

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  • How To Use Predictive Analytics to Maximize Your Dealership Portfolio

    How To Use Predictive Analytics to Maximize Your Dealership Portfolio

    With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control.

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  • The New Buyer Journey Best Practices for 2021 and Beyond

    The New Buyer Journey Best Practices for 2021 and Beyond

    Dealers need to meet customers where they are in their buyer journey. Discover how digital retailing has changed the vehicle buying journey and best practices for reaching customers at each stage.

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  • How to Maximize the Profitability of Your Dealership's Customer Portfolio

    How to Maximize the Profitability of Your Dealership's Customer Portfolio

    Discover how leveraging personalized offers and enhancing your preowned inventory strategy can help your dealership maximize profitability.

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  • 3 Tips to Grow Your Portfolio with Conquest Marketing

    3 Tips to Grow Your Portfolio with Conquest Marketing

    Discover 3 helpful tips to help your dealership grow its portfolio with conquest marketing. By implementing a data-driven strategy, your dealership can significantly improve its market share.

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  • 3 Steps to Get Ahead of Auto Leads with Proactive Dealership Marketing

    3 Steps to Get Ahead of Auto Leads with Proactive Dealership Marketing

    Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IHS Markit.

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  • 3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

    3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

    In this blog post, we share three ways dealerships can improve service drive marketing and maximize its impact by focusing on trade-in opportunities, using modern tools and promoting customer loyalty.

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  • 4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

    4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

    Having a proactive dealership prospecting strategy can improve your dealership's sales and ROI. Discover 4 tips for enhancing your dealership's proactive prospecting efforts.

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  • The 5 W’s of Auto Sales Prospecting

    The 5 W’s of Auto Sales Prospecting

    Discover how auto dealerships can utilize the 5 W’s to identify their best car buyer prospects, gain insight into prospects’ buying behaviors and successfully increase more car sales.

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